The market size of mops has exceeded 3.8 billion.

Recently, domestic data on the home cleaning industry shows that in the first 11 months of 2025, the market size of mop categories on mainstream e-commerce platforms reached 3.84 billion yuan, with a year-on-year growth rate of 7.7%, far exceeding the average growth rate of 4.0% in the cleaning tools industry. It has become one of the few sub-sectors that achieved significant growth. The data covers three core platforms: Douyin, JD, and Tmall, clearly demonstrating the market vitality of the mop category.
From the brand landscape perspective, the industry shows a trend of concentrated leadership at the top and breakthroughs at the bottom. Jiabangsheng ranked first with sales of 530 million yuan, while Sopang and David followed closely with 460 million and 440 million yuan respectively, ranking among the top three in the industry. Notably, brands such as Baizhaojie and Xinchangtai have experienced rapid growth. Among them, Xinchangtai's growth rate reached 297.45%, becoming an industry surprise and continuously squeezing the market share of leading brands.
Industry insiders analyze that the growth of the mop market is attributed to product iterations adapting to consumer demands. Sub-sectors such as flat mop and rotating mop have continued to be popular. Meanwhile, the popularity of smart cleaning devices like mopping machines has brought some impact, but mops still occupy an important position in the household cleaning market due to their high cost-effectiveness and convenience. It is expected that the market size will steadily exceed 4 billion yuan in 2026.